JazzSpeak Vol.8 - Create Your Music Network
Hong Ka-chun x Teriver Cheung
- Sat 19-01-2019 2:30 PM - 1 h 30 m
The Jockey Club Studio Theatre
$50 (Standard), $40 (*Fringe members), $30 (**Student/ Senior)
Presented by the Fringe Club as one of the programmes of “Jazz-Go-Central, Jazz-Go-Fringe” project, JazzSpeak is the training programme of the Jazz Youth Internship Scheme Phase II. The talk will be opened to the public as well.
JazzSpeak Vol.8 ─ Create Your Music Network
With the increasing popularity of smart phones and social media and the cheap, easy availability of information online, traditional promotional tactics aren’t working so well anymore. So how do you make your marketing campaigns about your music stand out in an era of information overwhelm?
Hong Ka-chun, the founder of the Wow & Flutter music festival, is eager to bring local musicians to the stage. Facing the pressure to sell tickets and the vast number of performing groups that want to be promoted, seen and heard, what marketing strategies does he use?
Moderator Teriver Cheung is one of the most active jazz guitarists in Hong Kong, and also curates and promotes jazz concerts, so he understands the difficulties that people face in promoting non-mainstream music.
In this event, they’ll discuss the challenges they and others deal with in promoting music, and will share their marketing philosophy.
Speaker: Hong Ka-chun a.k.a. BFSH
Hong Ka-chun is a traveller, a concert producer and the founder of 89268 and the Wow & Flutter music festival. As a lover of movies, culture and the arts, he’s curious about life and local and world issues, and would like to reach every corner of society through his Wow & Flutter platform.
Moderator: Teriver Cheung
Teriver Cheung is an internationally touring guitarist and composer. Born in Hong Kong, he gained early exposure to classical music that has contributed to his style of composing and playing. He graduated from the University of North Texas with a Bachelor of Jazz Studies degree in 2004, relocated to New York in 2009, and has since played an active role in the international jazz scene.
Cheung returned to Hong Kong in 2015 and has since collaborated on projects with numerous musicians, composers and arts groups here. He has also taught music workshops and clinics internationally at UCSI University, Silpakorn University and the Sing Jazz Academy (as part of the Singapore Jazz Festival), to name just a few. He is also currently a guest lecturer at the Education University of Hong Kong.
- Programmes elaborated mainly in Cantonese.
- Admission: 30 minutes before show time.
- No outside drink or food is allowed inside the venue.
- *Fringe Club membership card MUST be presented at the door.
**Student card/ Identity card MUST be presented at the door.
“Jazz-Go-Central, Jazz-Go-Fringe” is financially supported by the Arts Capacity Development Funding Scheme of the Government of the Hong Kong Special Administrative Region
The content of this programme does not reflect the views of the Government of the Hong Kong Special Administrative Region
Hong Kong Fringe Club reserves the right to change the programme and speakers