Marketing Exchange Forum

Market and consumer research that once took weeks and six figure budgets can now be delivered in days at a fraction of the cost. Synthetic data is already being used by Hong Kong listed companies to test concepts, segment markets and understand customers faster than traditional surveys allow.

 

Preferences AI is partnering with City University of Hong Kong and The Marketing Society to bring senior insight, strategy and marketing leaders together with leading practitioners and faculty to cut through the hype.

 

Synthetic Data: The Myths, the Truths, and the Real Opportunities

 

Why attend

 

Know what you are buying. How synthetic data is actually built, how it differs from generic AI output or farmed data, and where it is and is not reliable.

 

See the business case. Real case studies from Preferences AI and its enterprise clients showing the time and cost savings achieved, and the limits encountered.

 

Programme highlights

 

14:30 Welcome. Prof. Vivian Zheng, Director, SMAU, CityUHK, and Nellie Chan, CEO, The Marketing Society

14:45 Keynote. Tamir Abdel-Wahab, CEO, Preferences AI

15:45 Academic Perspective. Prof. Camilla Song, CityUHK

16:15 Panel. Opportunities and Challenges of Synthetic Data

17:15 Industry Panel. Synthetic Data in Practice

18:05 Open Floor Q&A and Closing Remarks

 

Places are limited. Register this week to secure a seat.